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Lengthening

These mascaras contain Plastic Polymers; they cling to the tips of lashes giving the illusion of longer lashes.

Thickening or Volume

This formula contains waxes as well as silicone and polymers for bulk. Mascara coats the lashes with particles that add volume; they may also use a darker pigment that can make the lashes appear thicker.

Defining

It coats individual lashes, it usually has a small brush that keep the lashes separated and defined and appears the most natural.

Curling

Packed with fibres, polymers, and waxes to totally max out your lashes. You’ll probably need to curl your lashes before applying mascara to help achieve the look you want.